2022: A Year In Review

It’s been an eventful year for us at StarNews Mobile, and we’re excited to see what the future holds. Thank you for supporting us, we can’t wait to show you what we have in store for the coming year! 

Here’s a look back at our accomplishments over 2022: 

  • StarNews Mobile continued to fulfill our mission to help Creators earn real incomes:
    •  We paid out close to $1M to Creators in 2022.
    •  The average Creator pay grew by 20%.
    • Our number of channels grew from 102 to 122, a 20% growth.
    • We thoroughly tested a model where any Creator can earn $6600 US GDP equivalent income in their local currency within six months of their channel going live.
  • The StarNews Mobile audience is growing exponentially:
    •  We grew from 2.6M to 4.1M users in 2022, a 57% growth.
    •  We renewed our partnership agreement with MTN with plans to expand to three new countries in 2023 and four in 2024 
    • We agreed to expand our partnership agreement with Orange to four more countries over the next two years
  • StarNews Mobile hit our revenue target: 
    •   We hit break-even in Q4 2022.
  • StarNews Mobile increased and optimized our avenues for monetization:
    • We optimized our subscription models based on DCB and bundles with predictive modeling through data analytics. 
    • We successfully tested on-demand billing at scale.
    • We successfully tested our first ad model revenue in Cameroon.
  • StarNews Mobile expanded our team:
    •  We grew our tech and data teams by 50%.
    •  We grew our local operations by 50%, mostly on the content side (in the acquisition and management of Creators).
    • We also grew digital marketing expertise locally, and our digital marketing expenses grew by 200%.
  • StarNews Mobile launched successful major marketing campaigns:
    • We created a designated channel for AFCON and produced exclusive content for paid subscribers. 
    • We held 13 Creator Meet and Greets.
    • The second season of the StarNews Urban Hit Show was a success. 
    • We sponsored Fally Ipupa’s annual concert. 
  • StarNews Mobile was celebrated in the press:
    • Our CEO, Guy Kamgaing, was honored as one of Los Angeles’s 101 Top Founders in the Mobile Space by BestStartup.us
    • Guy Kamgaing was featured on BillionSucesss.com for revolutionizing monetization.
    • StarNews Mobile was featured on MarketWatch, Benzinga, Digital Journal, StarTribune, and more.
    • StarNews Mobile participated in AfricaTech and AfricaCom in Cape Town. 
  • StarNews Mobile closed $1M in funding after opening up our series A in December. 

Leave a Comment

Your email address will not be published. Required fields are marked *



Let’s talk

By clicking ‘OK’ or using our site you accept cookies and similar technologies for performance, analytics, and other purposes. See our updated Privacy Policy.

Thank you!

Your message has been sent
We will process your request as soon as possible