HOW DID THE FRENCH RAPPER KAARIS USE STARNEWS TO PROMOTE HIS AFRICAN TOUR!

 

Context
August, 16, 2017, concert of Kaaris in Abidjan

Goals
Use StarNews to promote the event and send exclusive content to all subscribers throughout the artist’s stay. Use our social media to recruit new fans through the game (Superfan Quiz) and create an opportunity for the winners to meet Kaaris.

Results
More than 70,000 people participated in the game and 500.000 subscribers were alerted by SMS of the concert. The fans lived through the highlights of Kaaris’ stay in Abidjan and experienced the show and its backstage in real time! Just like they were there…

Figures
July, 30th: 16,916
August, 15th: 49,134
December, 6th: 95,254

Participants in the game : 70,000 people
Gross revenues: $9000